Tell it what you sell first, or every draft will be about nothing.
The brief
Four things. Then it writes three different jokes about them.
Talk instead of typing. It gets tidied up and sorted into the fields.
Where it goes60-140 words
Subject line does 80% of the work.
What kind of message
They have never heard of you. You have four seconds.
Goalthe one thing it must achieve
Who's receivingoptional, but it's what makes it land
What you knowthe trigger, the history, the awkward bit
Must includelinks, dates, anything that must appear
Spice1 = cc the CFO · 5 = career risk
safeunhinged
Voice:
Nothing written yet
Fill in the brief and you get three drafts that take genuinely different swings, one built on a specific detail, one almost deadpan, and one that fully commits to the bit.
Each one comes with the GIF moment it needs and a meme you could shoot at your own desk in two minutes.